Top 5 Fashion Games on Android in the US: Q4 2021 Performance

In Q4 2021, the top 5 fashion games on Android in the United States showcased varying trends in weekly downloads, revenue, and active users. Below is a detailed look at each app's performance, based on data from Sensor Tower.

Project Makeover From Magic Tavern, Inc., this app saw a steady decline in weekly revenue from approximately $806K at the beginning of October to around $543K by early December. However, revenue rebounded to about $708K in the final week of December. Weekly downloads exhibited a similar trend, starting at 52.7K and dropping to 31.6K by the end of November, before peaking at 90.1K in the last week of December. Active users fluctuated slightly, starting at 308K and ending the quarter at 323K.

Covet Fashion: Dress Up Game Published by Crowdstar Inc., this game experienced a peak in weekly revenue of approximately $220K in early November, before stabilizing around $115K to $147K towards the end of December. Downloads remained relatively stable, with a gradual increase from 4.7K in late September to 8.3K by the end of December. Active users hovered between 75K and 80K throughout the quarter.

Love Nikki-Dress UP Queen Elex’s popular title saw its highest revenue in early November at around $261K, before gradually decreasing to approximately $115K by the end of December. Weekly downloads showed a declining trend, starting at 5.1K and dropping to 1.8K by the end of the quarter. Active users also saw a decline from 136K in early October to around 97K in late December.

Shining Nikki-Fashion Makeover Published by Papergames, this app had a fluctuation in weekly revenue, peaking at about $114K in early October and ending the quarter at around $94K. Downloads remained low but steady, ranging from 1.7K to 2.1K throughout the quarter. The active user base showed a slight decline from 11.8K to about 8.5K by the end of December.

RuPaul's Drag Race Superstar East Side Games Studio's app, which launched in late October, saw a rapid increase in weekly revenue from $5K to approximately $133K by early December, maintaining this level through the end of the month. Downloads peaked at 63.4K in early November, before stabilizing around 10.5K by the end of December. Active users increased from 21.1K at launch to a peak of 73.9K in early November, then declined to approximately 33.7K by the end of December.

For more insights into app performance and trends, visit Sensor Tower.